Google Ads Agency for Dentists in Los Angeles, CA
We run Google Ads for dentists in Los Angeles, CA – practices that need next week’s schedule filled with the cases worth doing, not an inbox of price shoppers. Every campaign is measured against booked consultations and accepted treatment.
Split by procedure, bid by case value, and tracked without capturing anything it should not.
New patients in the chair next week.
Filling the schedule now
SEO compounds over months. Paid search puts the practice in front of someone searching for an implant consult or an emergency appointment today, which is what matters when next week has gaps.
Bid by what the case is worth
An implant consult and a cleaning enquiry are not worth the same to a practice, so they should never share a bid. Campaigns are separated by procedure so the routine work never sets the price for the high-value case.
Compliant from the first click
Ad copy, call recording, forms and tracking pixels all configured so patient information is not captured or shared where it should not be, under HIPAA rules.
Measured on accepted treatment
A booked consultation that never accepts a treatment plan is not a win. Reporting runs through to production so you can see which campaigns actually pay for themselves.
What dental Google Ads management covers
Pay-per-click advertising is the only channel that puts a practice in front of a patient at the moment they decide to act – a broken crown, a consult they have delayed for a year, an emergency at the weekend. In a city as dense with dental practices as Los Angeles, being the first credible option in that moment is most of the battle.
Top of the page when they decide
No waiting for rankings. When a crown breaks on a Saturday in Sherman Oaks, you are the first credible practice that patient sees.
High-value cases kept apart
Implants, ortho and cosmetic each get their own campaign and page, so a hygiene click never sets the bid on a full-arch case.
Negatives built for dentistry
Dental schools, job seekers, insurance lookups and free clinic searches excluded before launch rather than after they spend the budget.
Tracked to accepted treatment
Call tracking by campaign, reported through to production rather than stopping at the form fill.
Already running dental ads? Start with an audit.
How our LA dental PPC accounts are built
Most dental ad accounts in Los Angeles are one campaign covering everything from cleanings to full-arch implants at a single bid. The cheapest enquiry sets the price and the case that would have paid for the month never surfaces. It is one lever inside dental marketing in Los Angeles, and it compounds when paired with SEO for dentists. For paid search outside dentistry, see Google Ads management in Los Angeles.
Audit the account before touching spend
What a new patient costs today, which procedures the ads actually attract, whether conversion tracking is recording calls correctly, and how many callers hang up before the front desk answers. Most dental accounts we open are counting page views as conversions.
One campaign per procedure
Implants, Invisalign, veneers, emergency visits and general dentistry each get their own campaign, landing page and bid, because they convert on completely different objections and financing questions.
Negatives built for dentistry
Dental schools, jobs, insurance lookups, free clinic searches, DIY and cost-only research get excluded before launch. Every one of those clicks is billable if nobody removed it first.
Privacy-safe attribution
Call tracking by campaign configured so it tells you the source without recording anything that creates a compliance problem. You learn which ad filled the chair, nothing more.
What this looks like in practice
Commercial refrigeration – WA & TX
High-value emergency work where a single booked job can cover a large share of the month’s ad budget. We rebuilt the account around how that work is actually searched: single-theme ad groups, negatives built before launch, and ads and landing pages matched to the exact problem rather than a generic services page. Full call attribution means every booked job traces back to the campaign that produced it. The account now converts at roughly four times the search average.
DOT & CDL exam campaign
A medical practice with two very different buyers: pilots booking FAA medicals and commercial drivers who needed a DOT physical that week. Selling both from one page and one campaign meant neither converted. We split them so the ad, the landing page and the booking flow all matched the search, then tracked every call back to the campaign that earned it.
That is exactly the structure a dental account needs. An implant consult, an Invisalign enquiry and an emergency toothache are three buyers with different urgency, different case values and different objections. Averaged into one campaign they produce a cheap lead and an empty chair.
The numbers sit well above paid search benchmarks: a 40% conversion rate against a search average nearer 7%, and a click-through rate more than double the norm. It opened a second steady revenue line the practice had not been competing for at all.
From audit to booked consults in four weeks
Audit & Research
Build & Track
Launch & Measure
Optimize & Scale
Dental campaigns we build
Every treatment is searched differently, converts differently and carries a different margin. One campaign covering all of them overpays for the cheapest appointment and underbids the case that pays for the month.
Implants & restorative
The most expensive click in dentistry and the highest-value case. Long consideration, financing questions, and a consult that has to be sold before it is booked. Its own campaign, always.
Orthodontics & Invisalign
Comparison-heavy and often researched by a parent rather than the patient. Needs its own pricing answers and its own landing page rather than a line on a services list.
Emergency dental
The highest-intent search in the category. Someone in pain calls whoever answers, so this runs with after-hours bidding and an ad that leads with a tappable number.
Cosmetic & general dentistry
Veneers and whitening behave like retail purchases; exams and hygiene are the base that funds everything else. Separated so routine work never sets the elective bid.
Pricing that starts where your project starts.
We’re a boutique agency by choice. Limited capacity means the dental accounts we run get worked every week – not parked in a queue behind dozens of others.
Most agencies make you sit through a sales call to hear a number. We’d rather you know before you pick up the phone. Google Ads management starts at $750 a month flat, plus 5% of spend above $10,000 a month. Ad budget is separate and always paid straight to Google. No lock-in, and the account is yours from day one.
No long-term contracts
Starter
A clean, correctly built account for businesses testing paid search for the first time. Built right, tracked properly, and worked bi-weekly.
flat fee from
$750/mo
5 slots available
Standard
Everything in Starter, worked weekly – plus ongoing landing page management and A/B testing development on both ads and pages.
flat fee from
$1,250/mo
most popular
Pro
Built for aggressive campaigns: complex account structures, multi-market expansion, and scaling hard once the numbers justify it.
flat fee from
$1,950/mo
5% – above $10k spend
Los Angeles
Dental Google Ads across Greater Los Angeles
Los Angeles is not one market for dentistry. A practice in Beverly Hills bidding on veneers faces a dense field of cosmetic specialists, while one in the Valley competes on family care and insurance acceptance. The same keyword costs a different amount and means a different thing in each.
We build dental campaigns around the neighborhoods a practice can realistically draw from. Geo-targeting is set to how far a patient will genuinely drive for a cleaning versus an implant, bid adjustments follow where the high-value cases actually come from, and landing pages name the areas patients recognise. Credentials matter in the ad copy too – a Dental Board of California licence is a trust signal worth stating rather than burying on an about page.
Areas we run dental campaigns in: Beverly Hills, West Hollywood, Hollywood, Santa Monica, Culver City, Downtown LA, Pasadena, Glendale, Burbank, Sherman Oaks, Long Beach and Orange County.
- faqs
Common questions about dental Google Ads
01
What should a new dental patient cost on Google Ads?
02
Should implants and Invisalign have separate campaigns?
03
Is dental advertising subject to privacy rules?
04
Do you run ads for emergency dental?
05
Who controls the practice ad account?
06
How fast do dental campaigns produce bookings?
07
What if the front desk misses calls?
08
What if another agency already runs our ads?
09
Is there a minimum term on dental campaign management?
Still have questions? Email Book a call or call (323) 897-1129.
