Contractor taking a call beside a work van in Los Angeles
Contractor taking a call beside a work van in Los Angeles
Paid Social in LA |

Meta Ads Agency in Los Angeles, CA

We are a Meta Ads agency in Los Angeles, CA running Facebook and Instagram campaigns for service businesses – demand generation for people who are not searching yet, measured against booked work rather than reach.

Built for demand you create, not demand that already exists in search.

★★★★★4.9Meta Ads SpecialistsPaid SocialSince 2016
1 +
years of experience
1 %
avg. conversion rate
1 -6x
average ROAS
1 m+
in Google Ads managed
Facebook Ads
Instagram Ads
Retargeting
Creative Testing
Lead Forms
Conversions API
Facebook Ads
Instagram Ads
Retargeting
Creative Testing
Lead Forms
Conversions API
Incoming call on a phone in a workshop

Reaching people before they search.

Demand creation, not demand capture

Google Ads catches people already looking. Paid social reaches homeowners and patients before the thought has occurred to them, which is the only way to grow beyond existing search volume.

Creative is the targeting

On Meta the ad itself decides who sees it. A weak video shown to a perfect audience loses to a strong one shown broadly, so the work is in producing enough creative to keep testing.

Built for a local radius

A service business does not need national reach. Campaigns are drawn around the areas you can actually service in Los Angeles, so budget is not spent on people you would have to turn away.

Tracked to booked work

Reach and engagement are not results. Every lead is traced through to whether it turned into a job, and if the channel is not producing them we will say so.

Why paid social?

What Meta Ads management covers

Facebook and Instagram advertising works differently to search. Nobody on Meta is looking for you, so the job is to interrupt well: strong creative, a clear offer and a landing page that carries the promise. Done properly it fills the top of the funnel that search alone cannot reach.

Reach beyond search volume

When you already own the searches, Meta is how the business keeps growing.

Creative produced, not stock

Real photography and video of your crews and work. Stock imagery is recognisable and it does not convert.

Retargeting that earns its place

People who visited the site and did not call are the cheapest audience you have. Most accounts never build it.

Your account, your pixel

Built inside your own Business Manager so the audiences and history stay yours.

individual, not templated
200+ negatives before launch
weekly optimization
conversion tracking day one
you own the account
no long-term lock-in
individual, not templated
200+ negatives before launch
weekly optimization
conversion tracking day one
you own the account
no long-term lock-in
Differentiator

How our LA Meta Ads accounts are built

Most social advertising for service businesses is a boosted post with no offer and no tracking. It buys attention nobody asked for and produces nothing you can measure. Paid social is also one lever inside the wider marketing agency in Los Angeles system, and it works best once the site converts.

Offer before audience

A tune-up special, a free assessment, a financing option. Meta rewards a clear reason to stop scrolling far more than it rewards clever targeting, so the offer gets decided first.

Creative volume, tested weekly

Several concepts in rotation from the start, because creative fatigue on Meta is measured in weeks. We produce and refresh rather than running one video until it stops working.

Cold, warm and retargeting split

Three audiences with three messages and three budgets. Collapsing them into one campaign is why most accounts cannot tell what actually produced the enquiry.

Measured on booked jobs

Pixel and conversions API configured properly, with leads followed through to work won rather than counted at the form.

Results

What this looks like in practice

Reviewing a printed performance report
Mr. Fridge

Commercial refrigeration – WA & TX

A commercial refrigeration business whose buyers were not searching on a schedule. We used paid social to stay in front of facility managers and restaurant owners between the moments they needed service, so the company was already familiar when the compressor finally failed. Combined with search, it turned a business that waited for emergencies into one that booked planned work as well.

1 -12x
return on ad spend
1 %
conversion rate
1 %
top ad CTR
Northwest Aviation Medicine

DOT & CDL exam campaign

A medical practice with two distinct audiences and almost no organic reach to either. Search covered the people already looking for an exam; paid social reached the ones who needed it but had not booked, using creative built around the specific requirement rather than a generic clinic advert.

The mechanics transfer to any service business. Cold audiences inside a real service radius, retargeting for everyone who visited and did not act, and a separate message for each buyer instead of one campaign averaging across both.

What it did for the business: enquiries arrived from people who had never searched for the service, and the retargeting audience became the cheapest source of booked appointments the practice had.

1 %
click-through rate
1 %
conversion rate
1 x
return on ad spend
Plumber working under a kitchen sink
our work process

From audit to live campaigns in three weeks

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week 1

Audit & Research

Before we touch a setting we dig into your niche, your competitors and how customers in your area actually search. Already running ads? You get a line-by-line audit first - structure, wasted spend, tracking, landing pages.
week 2

Build & Track

Single-theme ad groups so every ad, keyword and landing page say the same thing. 200+ negative keywords blocked before launch. Conversion tracking and call attribution wired in before a single dollar is spent.
week 3

Launch & Measure

Campaigns go live and get watched weekly through the learning phase. First qualified leads usually land inside the first week - and every one of them traces back to the campaign and search that produced it.
week 4 onward

Optimize & Scale

Weekly search term reviews, A/B tests on ads and landing pages, bids adjusted, losers paused, winners expanded. Cost per lead comes down, and you keep a direct line to the person doing the work - no ticket queue.
Plumber working under a kitchen sink
Reviewing a printed performance report
who we run ads for

Meta campaigns we build

Paid social is not one campaign. Each objective needs its own audience, creative and budget, and mixing them is why most accounts produce cheap leads that never book.

Local demand generation

Cold audiences inside your service radius, built around a specific offer rather than brand awareness nobody asked for.

Retargeting

Site visitors, video viewers and past enquiries. The cheapest conversions available and the audience most accounts never build.

Seasonal and promotional pushes

Maintenance plans before the season turns, promotions when demand dips. Meta is the fastest channel to stand something up quickly.

Lead forms and landing pages

Instant forms where speed matters, landing pages where qualification matters. We will tell you which one your offer needs.

audit first
built for your market
tracked to the call
worked every week
yours from day one
audit first
built for your market
tracked to the call
worked every week
yours from day one
our pricing

Pricing that starts where your project starts.

We’re a boutique agency by choice. Limited capacity means the accounts we run get worked every week – not parked in a queue behind dozens of others.

Paid social is scoped to the creative you need and the size of your service area, so it is priced per engagement rather than off a rate card. You will get the number before a sales call, not after one. Ad budget is separate and always paid straight to Meta, and the account stays yours.

Reviewer avatar
Branding graphic
Reviewer avatar

No long-term contracts

starting prices

Standard

Everything in Starter, worked weekly – plus ongoing landing page management and A/B testing development on both ads and pages.

flat fee from

$1,250/mo

most popular

5% – above $10k spend

Los Angeles

Meta Ads across Greater Los Angeles

Los Angeles is not one audience. What stops a homeowner scrolling in Sherman Oaks is not what stops one in Santa Monica, and a single creative shown across the metro underperforms in both. Radius, creative and offer all move by area.

We build paid social around the areas a business can actually service. That means audiences drawn to real drive times rather than a blanket metro radius, creative that shows work in neighborhoods people recognise, and offers matched to what that area actually buys. For most service businesses in LA, the difference between metro-wide and properly segmented social targeting is the difference between cheap reach and booked work.

Areas we run paid social in: Hollywood, West Hollywood, Beverly Hills, Santa Monica, Culver City, Downtown LA, Pasadena, Glendale, Burbank, Sherman Oaks, Long Beach and Orange County.

Common questions about Meta Ads

01 How much does Meta Ads management cost?
Paid social is scoped to the creative volume you need and the size of your service area, so it is priced per engagement rather than from a rate card. You will get a number before a sales call.
Ad budget is separate and always paid straight to Meta.
02 Is Meta worth it for a local service business?
It is once search is working. Google captures people already looking; Meta reaches the ones who have not thought about it yet, which is how a business grows past its existing search volume.
If your search channels are not built yet, we will usually tell you to start there.
03 How is this different from boosting a post?
Boosting sends a post to a broad audience with no offer, no audience split and no conversion tracking. A campaign has a specific offer, separate cold and retargeting audiences, and leads tracked through to booked work.
Boosted posts are the most common way local budget disappears on Meta.
04 Who produces the creative?
We do, and creative volume is the main driver of results on Meta. Real photography and video of your team and your work outperforms stock consistently.
Fatigue is measured in weeks, so the account needs new concepts regularly rather than one video run into the ground.
05 Do you use lead forms or landing pages?
Both, depending on the offer. Instant forms convert better when speed matters; landing pages qualify better when the job is high value and you do not want tyre-kickers.
We will tell you which one fits rather than defaulting to whichever is easier.
06 Do I own the ad account and the pixel?
Yes. Everything is built inside your own Business Manager, so the pixel data, audiences and campaign history remain your asset.
That history is what makes later campaigns cheaper, and it should never leave with an agency.
07 How quickly will we see results?
Campaigns can be live within about three weeks of the audit, and early leads usually arrive in the first fortnight. Meta needs a learning period before cost per lead settles.
The first month is about finding the creative that works, not about hitting a target.
08 Can paid social work alongside Google Ads?
They do different jobs and work best together. Search captures the demand that exists, social creates demand that does not, and retargeting joins them by following up on people who visited but did not call.
Running both also makes retargeting far cheaper.
09 Do you require a long-term contract?
No long-term lock-in. Campaigns start with a short initial term so there is time to test creative properly, then run month to month.
We would rather earn the next month than trap you in the current one.

Still have questions? Email Book a call or call (323) 897-1129.

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